by Elizabeth S. Craig, @elizabethscraig
Sometimes there is so much promo-related stuff to do that it can seem overwhelming.
And, once we actually feel as if we get a handle on everything, that’s when something changes. There’ll be a new marketing approach or a new platform to use.
For me, it’s been helpful if I approach promo the same way I approach writing a book. It’s sort of like the saying: how do you eat an elephant? One bite at a time.
If I can make at least a little progress each day, I feel as if I’ve really accomplished something.
It might be most helpful to make a list of things you want to update or areas you may want to learn more about.
Some of these tasks you may want to break down into several days of projects. Breaking them down makes them even less intimidating to tackle. For example, if you were completely new to Goodreads: read for 10 minutes about the site, set up a login, create your profile, link to your books, sign up for a giveaway, etc.
Promo Tasks for 10 Free Minutes (or to Break Down into 10 Minute Increments)
Brainstorm blog post ideas
Plan out these posts on your editorial calendar
Make sure Amazon Author Central has all your books linked and your updated information
Work on a newsletter template for MailChimp
Write a status update for Instagram, Twitter, or Facebook
Clean up each Amazon book page
See if your keywords need updating for online retailers
Make sure Goodreads links to all your books
Update your website copy (or at least one page)
Begin collecting information for your media kit
Review book sales and pricing and make any needed adjustments (a sale can be good promo and a good way to get reviews)
Add content to LinkedIn: evergreen blog posts, video URLs, a presentation to SlideShare, books: or update LinkedIn
Spend a few minutes learning something: website SEO, a new platform (BookTrack, ACX).
Backup your website. While you’re at it, backup your book, too.
Add a newsletter signup link to our email signature
Start a list of all your book metadata.
Update your back matter for the next book.
Set up Kindle Preview on your site or on LinkedIn
Start a list of all your ISBNs
Start a list of all your books’ Amazon Affiliate links
Study a promo-related blog post you bookmarked
Create an Amazon Author Central profile on international sites
Create a Gravitar for yourself for blog commenting
Have you got any ideas for short promo work? What have I missed?