Category Archives: Tools for Writers

Twitter Analytics for ‘Best of 2016’ Tweets

Twitter Analytics for 'Best of 2016' Tweets is a post by Elizabeth S. Craig

by Elizabeth S. Craig, @elizabethscraig

If you’re like me, you’re in the middle of a very busy time of year.  I’m trying to wrap up a project (definitely not releasing it in December…January is better, sales-wise) in the midst of shopping, decorating, and driving my daughter to her own events.

Besides all that, I’m still trying to keep up my online presence. One of the ways I make this easier around the holidays is to schedule my ‘top tweets of 2016’. The past couple of years I’ve used a very convoluted method of discovering and then scheduling these ‘best of’ tweets.  But with Twitter analytics, I’ve found a better way.

First off, Twitter analytics is a very interesting tool, if you haven’t already been using it.  Journalist and Publishing Perspectives Editor-in-Chief Porter Anderson explains why in his post “How to Use Twitter Analytics to Boost Your Social Media Marketing.”  Even if you don’t want to schedule year-end tweets, if you’re not familiar with Twitter analytics, you should probably take a look. It’s interesting , at any rate, to see who your most influential follower is.

Here’s how to use it to learn your most popular tweets of the year: Continue reading Twitter Analytics for ‘Best of 2016’ Tweets

Updates

Information sign with the blog post title "Updates" to the right

by Elizabeth S. Craig, @elizabethscraig

Here’s an update on promo approaches,  platforms, etc.  that I’ve been working with.  Not only does this type of post help me assess what’s working, hopefully you might be able to find something here to experiment with, yourself.

ACX:  This remains an important platform for me (audiobook).  I think I’m just lucky to have gotten an excellent narrator there, Judy Blue.  I was at an event in western North Carolina in late-summer and a lady came up to tell me how much she enjoyed Judy’s voice acting. It really helped me realize how widespread audiobook listening is and how readers rely on it as a way to enjoy books.  I know many authors have seen a drop-off in royalties because of royalty restructuring there.  I have too, but I have so many books on the platform that it’s still a nice source of income for me.

MailChimp: Many more subscribers.  Some is due to participating in group contests, some due to the freebie for signup that I offer.  I’ve also done a better job updating my back matter in older books to mention my newsletter. Continue reading Updates

The Tell-tale Tweet

Photo shows a black and white card catalog.

by Mike Fleming, @Hiveword

Ah, mysteries. Who doesn’t love a good one?

Elizabeth does.

Have you noticed the mysterious codes in her recent tweets? This one, for example:

Or this one:

Whatever could they be? Continue reading The Tell-tale Tweet

Creating Bestsellers

Creating Bestsellers is a blog post by Elizabeth Spann Craig

by Elizabeth S. Craig, @elizabethscraig

Family and friends will sometimes lightly tell me they’re sure that I’m going to pen a bestseller. I respond, just as lightly, that I don’t write those types of books.  I’m writing genre fiction to appeal specifically  to readers of my subgenre. Any bestseller status is in the confines of that subgenre.

Bestsellers, obviously, appeal to a broader audience. I’m not sure if I’ll ever even try to write something meant to be that  commercially successful.  But that’s not to say I’m not interested in hearing how to get there.

I received a free copy of The Bestseller Code  as a thank you from St. Martin’s publicist for promoting a contest on Twitter.

At the time, the buzz over the book hadn’t yet revved up as it has now.  There have been discussions sparked (and perhaps a bit of controversy) over the algorithms the authors Jodie Archer and Matthew L. Jockers ran to find common threads in today’s blockbusters, regardless of genre. Continue reading Creating Bestsellers