Tag Archives: Amazon

3 Ways to Sell More Books on Amazon

by Elizabeth S. Craig, @elizabethscraig

Author Michael Alvear, who has been a guest on my blog, recently sent me the results of an interesting study he’d conducted.

I’m always interested in ways to move more books on Amazon–which is the retailer I have the most success with.

The cool thing about this infographic is that Alvear’s study shows where Amazon customers focus on a book product page.  This gives writers insights to reader behavior.

An infographic from Michael Alvear shows where readers focus on an Amazon book page.

 

The first insight is that readers do focus on the ‘sponsored products related to this item’ section.  Alvear points out that it makes sense to capitalize on this by placing ads on a competitor’s page. Continue reading 3 Ways to Sell More Books on Amazon

Images in Posts and an Amazon Anomaly

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by Elizabeth S. Craig, @elizabethscraig

A note today on what I’ve been working on images in our social media posts and a question for trad-pub to self-pub authors regarding Amazon.

First, the relatively new importance of images on our posts.  Any posts.

I’ve heard for a while that images are vital for visibility.  That can mean getting a really solid book cover design to make your book more salable, but it also means that blog posts and other social media posts get more visibility with a good image attached.

Although I was aware of this for years, I had one big thing  standing in my way…my horrid design skills.  Fortunately, that is no longer a problem.  My design ‘skills’ are just as horrid as ever, but I’ve got free design help through Canva and DesignFeed  . Now I can fake it better.

One of Twitter’s updates appeared to focus on images in its feed–automatic grabs of images on some posts (I’m assuming posts that have the appropriate image size for this type of automatic sharing).  I share a lot on Twitter, but I never deliberately attach photos through TwitPic or whatever the app is…images just upload themselves, which saves me a lot of bother.

I’ve noticed over the last few months that it’s true that posts with images are shared more and get more impressions than Twitter posts with text only.  Even articles I’ve shared that related to poetry, which never used to get shares now get lots of retweets and clicks.  The only thing that’s changed is the fact that Twitter is lifting images to accompany the article.

Second, an oddity with Amazon.  Continue reading Images in Posts and an Amazon Anomaly

How Writers Can Use Amazon’s “Look Inside” Feature to Get More Sales

by C.S. Lakin, @CSLakinStrategic Planning for Writers by CS Lakin

We writers just want to write, right?

But the sad truth is we have to be savvy marketers. And since most authors see the most sales on Amazon, and particularly through the Kindle Store, it behooves us to learn all the tricks to optimizing our product pages to entice customers to buy.

One of the ways you can help your potential customer to make that big decision to click “Buy Now” is to use the “Look Inside” feature to your advantage.

Usually when a potential customer lands on your page, the first thing she might do is read your description. Continue reading How Writers Can Use Amazon’s “Look Inside” Feature to Get More Sales

Follow Up–Amazon Warning Labels

By Elizabeth S. Craig, @elizabethscraigAmazon

Once again, I chose to focus on being patient as my New Year’s resolution.  By this point,   it’s my top recurring resolution of all time.

As I’ve written recently, one interesting thing about being a self-published writer is how quickly we can become accustomed to…indeed, addicted to…control.  We have control over everything as a self-published writer, which is both a blessing and a curse.

Actually, however, we don’t have control over everything.  One glaring exception is our retailers.

For a week, my addiction to control and my patience were both sorely tested.  Continue reading Follow Up–Amazon Warning Labels

Kindle Preview Embed

by Elizabeth S. Craig, @elizabethscraigKindle Preview 4

Do you read your newsletters from Amazon?  I’ll admit that I haven’t for years…not until the final couple of newsletters arrived in my inbox.  I’m not much of a newsletter person, usually.  This may explain why it pains me to send out newsletters to my readers. I feel as if I’m bothering them, even though they signed up for the thing.

This last email from Amazon had an interesting note about Kindle Preview (not Kindle Previewer, which is how we all proof our mobi files before hitting publish).  Kindle Preview is a bit of code that we can embed on our website to allow readers to see a preview of our book or purchase the book (from Amazon, naturally) without leaving our site. Continue reading Kindle Preview Embed