Tag Archives: book signings

9 Lessons from Book Signings

Black and white photo of a crowded second-hand bookstore with the post title, "9 Lessons from Book Signings" superimposed on the top.

by Elizabeth S.  Craig, @elizabethscraig 

Book signings come in different shapes and sizes.  Signing books after a conference panel is one thing.  Signing them in a bookstore is something else. Signing them after a luncheon or book club meeting is again a different animal entirely.

Unless you have a large local network, signings in bookstores can be tricky.  I’ve found that signings at conferences are mediocre, too. The times I’ve done best were signings right after book clubs or book-related luncheons/events.

Here are my tips for a better book signing: 

Make sure there will be books there.  While this sounds like a no-brainer, you’d be amazed how much miscommunication can happen between bookstores/conference organizers and the writer. Who is responsible for making sure books are there? If it’s the bookstore, you might want to remind them again in enough time to ensure the books are ordered and at the store. Continue reading 9 Lessons from Book Signings

10 Items for a Successful Book Event

by Trace Conger, @TraceCongerTSB Cover copy-lowres

Book events are a great way to sell books. You’re in a target-rich environment, surrounded by buyers who are eager to find their next favorite book.

Aside from sales, book events are a fantastic way to raise awareness of your work, engage with readers/fans, garner signups for your author newsletter or email list, and talk shop with other authors.

If you’ve never participated in a book event (or even if you have) you might be wondering what items to bring to maximize your sales. Keep the following 10 items in mind and you’ll be on your way to selling more books and winning more fans at your next event. Continue reading 10 Items for a Successful Book Event