Tag Archives: Laina Turner

Why You Need an Author Tagline

Dogwood flowers frame an empty notepad and pen with the post title, 'Why You Need an Author Tagline by Laina Turner' superimposed on the photo.

by Laina Turner, @laina_turner

I went to a writers conference years ago, and a panelist was talking about marketing. He said, many great writers never enjoy the chance to earn a living as an author because no one knows how great their books are. They think if they write an amazing book people will buy it, so they don’t put time and effort into marketing.

While writing a good book is a huge part of selling it books won’t sell if the reader doesn’t know it exists. You have to promote what you write.

It’s the business side of authoring.

There are plenty of readers for everyone, but there’s no denying it’s stiff competition. You must make a good first impression and hook potential readers in the split second you have their attention. There are many ways to do that, but today we’re going to talk about the author tagline. Continue reading Why You Need an Author Tagline