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How Writers Can Use Amazon’s “Look Inside” Feature to Get More Sales

by C.S. Lakin, @CSLakinStrategic Planning for Writers by CS Lakin

We writers just want to write, right?

But the sad truth is we have to be savvy marketers. And since most authors see the most sales on Amazon, and particularly through the Kindle Store, it behooves us to learn all the tricks to optimizing our product pages to entice customers to buy.

One of the ways you can help your potential customer to make that big decision to click “Buy Now” is to use the “Look Inside” feature to your advantage.

Usually when a potential customer lands on your page, the first thing she might do is read your description. Continue reading How Writers Can Use Amazon’s “Look Inside” Feature to Get More Sales