Tag Archives: promo

Instafreebie’s New App

A hand is holding a cell phone and the post title 'Instafreebie's New App' is superimposed on the left side of the photo

by Elizabeth S. Craig, @elizabethscraig

In the early days of digital reading, we had to carry a device around to read on.  I still have two very early model kindles at home.

But now it makes so much more sense to be able to read on our phones.  We’re already carrying the devices and we’ll always have something to read if we have an app…no need to try and remember to bring an extra device along.  I’ve found that I get so much more reading now that I’ve got my book with me wherever I go (and reading is vital to writing).

The problem my mother had with devices and phones was how to get her book onto the device. I wrote her a detailed set of instructions, but it was still difficult for her.  She had librarians show her how to put library books on her kindle account, but it never really sunk in.

During giveaways, I’ve found that there are plenty of my readers who faced similar confusion about transferring the books to their phones or devices. I tried to walk them through it, but it was always tricky.  I’ve found that Instafreebie has helped a lot.  I’m able to provide readers (giveaway readers, ARC readers, the occasional disgruntled reader) with links to the free books and Instafreebie’s instructions (and support) are usually enough to guide them through the process. Continue reading Instafreebie’s New App

Inexpensive Promoting

A pink piggy bank is on the left side of the picture. The post title, Inexpensive Promoting, is on the left.

by Elizabeth S. Craig, @elizabethscraig 

Anyone familiar with this blog knows that I’m not a fan of old-fashioned promoting. I think I’ve sold a lot more books by using better book metadata and following best-practices for SEO on my book pages on my website.

But sometimes…you’ve got to promote the old-fashioned way. In my case, it’s usually by request.  My audiobook producer is big into old-fashioned promo: going out into bookstores for events, doing book tie-ins, and that type of thing. He’s really, really good at it. In the past, he’s asked me for free printed copies of my books to tie-in with the audio versions for giveaways at all kinds of special events. I’ve sent them over to him…just very happy that I wasn’t doing the promo legwork myself.

It’s expensive, though. Even getting the author copies from CreateSpace.  There’s the buying of the books, and then the shipping of the books.  If you’re talking a fair number of books or doing something regularly, it does add up.

This time I told my producer that I’d like to do something a little different (and basically free on my end).  I used Canva to design bookmarks especially for my audiobooks and then added an Instafreebie code to provide a free ebook. Realizing a lot of other writers might be going to summer events, I thought I’d share what I did. (And I used to be a VistaPrint customer…nothing wrong with that, except this particular project required immediacy. I couldn’t wait). Continue reading Inexpensive Promoting

Tech Tools and Promo Tips

by Elizabeth S. Craig, @elizabethscraig

Tools and Tips for Writers

Here are a few updates on what I’ve found helpful or interesting lately in the promo and writing worlds.

For the writer who has multiple releases a year, a Coming Soon page on your website. This was suggested to me by a reader who was having a hard time keeping up.  The important thing with this page is to keep it updated since it’s not one of the pages we’re on very often.

A nice link to add to the Coming Soon page (along with other pages on our site) is a link to our Amazon Author Central page with instructions to follow us there.   I just put a simple: ” Follow me on Amazon for release updates” up. Continue reading Tech Tools and Promo Tips

Promo and Business Tools for Writers

By Elizabeth S. Craig, @elizabethscraigBlog4

Recently, I mentioned that I’ve been working on a lot of different things…from foreign rights to promo.

My favorite type of promo is passive. I’ve learned that readers find me online and I don’t have to go through the unpleasant (and spammy) process of begging them to click over from Facebook or Twitter or anywhere else.  If they’re interested, they look me up.

But what I’ve recently realized is that I want them to be able to choose different ways of interacting with me and my books when they do look me up and go to my site. Continue reading Promo and Business Tools for Writers

10 Tips for Making the Most of Your Award

By Dina Santorelli, @DinaSantorellibabyg_finalfinal2

So you’ve won an award for your book. Very cool. You should be congratulated not just for winning, but for having the gumption to enter that competition in the first place. Just submitting an entry in a contest means that you think your work is good enough to win, which, in my book, is an achievement whether or not it actually does. So good for you!

But now that you have won, after you’ve pinched yourself and celebrated with a much-deserved pat on the back, you’ve got some work to do. That award is something that separates you from all the other authors out there, so you need to let your readers and fans know about it. Here’s how: Continue reading 10 Tips for Making the Most of Your Award