Tag Archives: promo

Twitter Moments

Hand holding a cell phone with a picture of a Twitter bird on the screen with 'Twitter Moments', the post title, superimposed on the photo.

by Elizabeth S. Craig, @elizabethscraig 

I spend a good deal of time finding and scheduling content for Twitter, but not a lot of time on Twitter.

In the last month or so, however, I did get on the site long enough to check out their ‘Twitter Moments’ feature.

Twitter states:

Moments are curated stories showcasing the very best of what’s happening on Twitter. Our Moments guide is customized to show you current topics that are popular or relevant, so you can discover what is unfolding on Twitter in an instant.

That sounded just a little too airy for me.  I found another description from Nate Swanner on The Next Web who stated: Continue reading Twitter Moments

Instafreebie’s New App

A hand is holding a cell phone and the post title 'Instafreebie's New App' is superimposed on the left side of the photo

by Elizabeth S. Craig, @elizabethscraig

In the early days of digital reading, we had to carry a device around to read on.  I still have two very early model kindles at home.

But now it makes so much more sense to be able to read on our phones.  We’re already carrying the devices and we’ll always have something to read if we have an app…no need to try and remember to bring an extra device along.  I’ve found that I get so much more reading now that I’ve got my book with me wherever I go (and reading is vital to writing).

The problem my mother had with devices and phones was how to get her book onto the device. I wrote her a detailed set of instructions, but it was still difficult for her.  She had librarians show her how to put library books on her kindle account, but it never really sunk in.

During giveaways, I’ve found that there are plenty of my readers who faced similar confusion about transferring the books to their phones or devices. I tried to walk them through it, but it was always tricky.  I’ve found that Instafreebie has helped a lot.  I’m able to provide readers (giveaway readers, ARC readers, the occasional disgruntled reader) with links to the free books and Instafreebie’s instructions (and support) are usually enough to guide them through the process. Continue reading Instafreebie’s New App

Inexpensive Promoting

A pink piggy bank is on the left side of the picture. The post title, Inexpensive Promoting, is on the left.

by Elizabeth S. Craig, @elizabethscraig 

Anyone familiar with this blog knows that I’m not a fan of old-fashioned promoting. I think I’ve sold a lot more books by using better book metadata and following best-practices for SEO on my book pages on my website.

But sometimes…you’ve got to promote the old-fashioned way. In my case, it’s usually by request.  My audiobook producer is big into old-fashioned promo: going out into bookstores for events, doing book tie-ins, and that type of thing. He’s really, really good at it. In the past, he’s asked me for free printed copies of my books to tie-in with the audio versions for giveaways at all kinds of special events. I’ve sent them over to him…just very happy that I wasn’t doing the promo legwork myself.

It’s expensive, though. Even getting the author copies from CreateSpace.  There’s the buying of the books, and then the shipping of the books.  If you’re talking a fair number of books or doing something regularly, it does add up.

This time I told my producer that I’d like to do something a little different (and basically free on my end).  I used Canva to design bookmarks especially for my audiobooks and then added an Instafreebie code to provide a free ebook. Realizing a lot of other writers might be going to summer events, I thought I’d share what I did. (And I used to be a VistaPrint customer…nothing wrong with that, except this particular project required immediacy. I couldn’t wait). Continue reading Inexpensive Promoting

Tech Tools and Promo Tips

by Elizabeth S. Craig, @elizabethscraig

Tools and Tips for Writers

Here are a few updates on what I’ve found helpful or interesting lately in the promo and writing worlds.

For the writer who has multiple releases a year, a Coming Soon page on your website. This was suggested to me by a reader who was having a hard time keeping up.  The important thing with this page is to keep it updated since it’s not one of the pages we’re on very often.

A nice link to add to the Coming Soon page (along with other pages on our site) is a link to our Amazon Author Central page with instructions to follow us there.   I just put a simple: ” Follow me on Amazon for release updates” up. Continue reading Tech Tools and Promo Tips

Promo and Business Tools for Writers

By Elizabeth S. Craig, @elizabethscraigBlog4

Recently, I mentioned that I’ve been working on a lot of different things…from foreign rights to promo.

My favorite type of promo is passive. I’ve learned that readers find me online and I don’t have to go through the unpleasant (and spammy) process of begging them to click over from Facebook or Twitter or anywhere else.  If they’re interested, they look me up.

But what I’ve recently realized is that I want them to be able to choose different ways of interacting with me and my books when they do look me up and go to my site. Continue reading Promo and Business Tools for Writers