I once surveyed all the authors I knew about what they wanted most for their writing.
The universal response was “Someone to do my marketing for me.”
I considered setting up an affordable and effective marketing service and then trying to sell it to all those people, but that’d be like Henry Ford giving us faster horses.
What authors really want is a way to spend more time writing and less time marketing, but still sell books. And if possible, to do it without hating themselves in the morning. Or being hated by everyone around them.
I’ll state my premise up front: the way to do that is follow these two steps:
- Write more top-quality books, and
- have a great email/newsletter list.
Authors who write more good books sell more books.
Authors with a newsletter email list full of fans sell more books.
And they do it with less marketing, more writing.