by Elizabeth S. Craig, @elizabethscraig
Those who’ve been reading my blog for a while know that I’ve had something of a bee in my bonnet lately over metadata. When I first heard about metadata, it sounded like the most boring (and confusing) thing I’d ever heard of. I became curious as I continued hearing more and more about it. I attended a couple of talks on metadata at a couple of different conferences. I read slideshows on it from conferences I hadn’t attended.
And then I decided that the topic of metadata was actually pretty interesting and useful after all. To me, it’s a way of making my books visible to readers. In that way, it’s useful in the way that a card catalog used to be useful at the public library. Carla King wrote a great article for BookWorks called “Mastering Metadata: the Key to Marketing Your Books,” if you want a more detailed explanation of its helpfulness.
Then I realized at some point in the process that my own metadata, or the way I label the bits and pieces of my books, was wildly inconsistent. I might be Elizabeth Craig, I might be Elizabeth Spann Craig, I might be Elizabeth S. Craig. That doesn’t help my visibility on a search engine….surely I’d bring in better results if I listed myself one way all the time. Continue reading Metadata Tools