By Elizabeth S. Craig, @elizabethscraig There’s an adage that states potential customers must see a marketing message seven times before deciding to purchase a product. I’m someone who has to hear about a promo technique [...]

By Elizabeth S. Craig, @elizabethscraig I read an interesting post recently by blogger Jessica Lawlor (@jesslaw)  “A Reverse To-Do List: Why What You Say NO to Matters More Than You Think.”  It was [...]

By Elizabeth S. Craig, @elizabethscraig Last week I opened up a crime novel translated into English from Norwegian and saw the logos in the picture to the right. It startled me because I’d never [...]

by Alex J. Cavanaugh, @AlexJCavanaugh   While writing itself is usually a solitary venture, everything else we need to accomplish as authors is not. We need input from critique partners, advice on publishing, assistance [...]

By Elizabeth S. Craig, @elizabethscraig I’ve noticed that my books with the highest number of reviews usually tend to be my top sellers.  Not always (there are a couple of Penguin books with a [...]