by Elizabeth S. Craig, @elizabethscraig I’ve always heard that smart writers think beyond the story in terms of book marketing. Publishing expert Richard Nash has called it the”commodification of the book” as cited in [...]
by Elizabeth S. Craig, @elizabethscraig For a long time I was oddly resistant to rethinking the way I approached images on my blog. I knew there was a better way than the method [...]
by Elizabeth S. Craig, @elizabethscraig 2016 felt like a very busy year for me, although my production slowed down slightly. I wrote and published two books and am sitting on a finished third [...]
by Elizabeth S. Craig, @elizabethscraig If you’re like me, you’re in the middle of a very busy time of year. I’m trying to wrap up a project (definitely not releasing it in December…January [...]
by Elizabeth S. Craig, @elizabethscraig There are some writers I know who were born to be public speakers. They do a great job with audience engagement and can captivate a room. Then there [...]
by Elizabeth S. Craig, @elizabethscraig Sometimes there is so much promo-related stuff to do that it can seem overwhelming. And, once we actually feel as if we get a handle on everything, that’s [...]
by Elizabeth S. Craig, @elizabethscraig Here’s an update on promo approaches, platforms, etc. that I’ve been working with. Not only does this type of post help me assess what’s working, hopefully you might [...]
by Elizabeth S. Craig, @elizabethscraig I don’t spend the time on Facebook that I probably should (it’s never been my favorite platform). But I understand the importance of Facebook to my overall social [...]
by Elizabeth S. Craig, @elizabethscraig Releases are always a lot more work than I think they are. That’s because of all the little things I have to do to prepare. It’s a lot. [...]
by Elizabeth S. Craig, @elizabethscraig As I wrote in this post in April 2015 (a post which landed me immediately on a couple of different podcasts to elaborate), I have not been much of a [...]
by Elizabeth S. Craig, @elizabethscraig In part one of this series, I covered setting up a blog and maintaining a blogging schedule. But that’s only part of the process. Today I’ve got ideas [...]
by Elizabeth S. Craig, @elizabethscraig My first post on this blog (which started out at Blogger) was on August 9, 2008. Tomorrow marks 8 years of blogging. When I first started blogging, I [...]
by Elizabeth S. Craig, @elizabethscraig Writers read a lot about the importance of our author newsletter. Industry expert Jane Friedman explains it well in her post “Email Newsletters for Authors: Get Started [...]
by Elizabeth S. Craig, @elizabethscraig It used to annoy me when I’d read about how important it was to offer a free book to readers for newsletter signups or as rewards for newsletter [...]
by Elizabeth S. Craig, @elizabethscraig A note today on what I’ve been working on images in our social media posts and a question for trad-pub to self-pub authors regarding Amazon. First, the relatively new importance of [...]
by Elizabeth S. Craig, @elizabethscraig Here are a few updates on what I’ve found helpful or interesting lately in the promo and writing worlds. For the writer who has multiple releases a year, [...]
by Danika Stone, @Danika_Stone If you’re an author, you’ve no doubt heard the term “Street Team”. It’s one of those phrases that gains popularity in an instant and is thrown around with the [...]
by Elizabeth S. Craig, @elizabethscraig Lately I’ve been spending time brushing up my LinkedIn profile. I wrote about my progress in March. One thing I like about this platform is that I don’t have [...]
by Elizabeth S. Craig, @elizabethscraig Last year, I decided to try listing a book as a pre-order. That’s to say, I decided to try out a pre-order for my self-published series. My trad-published books had long [...]
by Elizabeth S. Craig, @elizabethscraig I’ve made a lot of marketing and social media mistakes, especially when I was just starting out. And since the author who inspired this post is just starting out…I’m not [...]
by Roland Yeomans, @rxena77 Yes, it is another stop along my “Don’t You Hate Blog Book Tours?” Book Tour. Me? I’m Roland Yeomans: teacher, dreamer, writer. We writers are observers: how we interact [...]
By Elizabeth S. Craig, @elizabethscraig LinkedIn has always been one of the easier social media platforms for me to be a part of. They make it easy to set it up and then [...]
by Elizabeth S. Craig, @elizabethscraig Goodreads is a popular way for readers to discover new authors and talk about books. As a reader, I’ve found some excellent recommendations there. I frequently hear my [...]
by Elizabeth S. Craig, @elizabethscraig I recently read an interesting post, “My Social Media Mid-Life Crisis” from writer and publishing consultant Dan Blank. In it, Dan talks about how he went from being [...]
By Elizabeth S. Craig, @elizabethscraig I decided to make a couple of changes to my website, mainly regarding my Books page. I realized that, in the last couple of years since the site [...]
by Elizabeth S. Craig, @elizabethscraig I’m not one of the front-runners, ever, on promotion-related things. I tend to be a lot more cautious. Or, really, it’s more that I’m super-protective of my time [...]
by Elizabeth S. Craig, @elizabethscraig At the very start of this blog back in 2008, I tried to figure out who I was writing for. I’d read a lot of advice at the [...]
by Trace Conger, @TraceConger Book events are a great way to sell books. You’re in a target-rich environment, surrounded by buyers who are eager to find their next favorite book. Aside from sales, [...]
by Elizabeth S. Craig, @elizabethscraig I have been seriously buried lately trying to research and learn effective marketing practices for writers. First, it takes a while to find the information you need. Then you have [...]
By Elizabeth S. Craig, @elizabethscraig There’s an adage that states potential customers must see a marketing message seven times before deciding to purchase a product. I’m someone who has to hear about a promo technique [...]
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