By Evan Swensen When I first heard Donald Miller say, “If you confuse, you lose,” I stopped in my tracks. I’ve spent decades working with writers and publishers, and I’ve seen that [...]
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by Elizabeth S. Craig, @elizabethspanncraig.com It’s easy to fall into the trap of thinking you need to shout about every new release. But I’ve learned that readers don’t follow books—they follow authors [...]
by Elizabeth S. Craig, @elizabethspanncraig.com Author branding feels overwhelming when you think of it as marketing, but it’s really just being consistently yourself so readers know what to expect. Describe Your Books Simply [...]
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