by Juliet Allarton Picture the scene: you’ve just put the finishing touches on your mystery novel. Your plot is airtight, your characters are well-rounded, and you’ve built tension like your life depended on [...]
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By Evan Swensen When I first heard Donald Miller say, “If you confuse, you lose,” I stopped in my tracks. I’ve spent decades working with writers and publishers, and I’ve seen that [...]
by Elizabeth S. Craig, @elizabethspanncraig.com It’s easy to fall into the trap of thinking you need to shout about every new release. But I’ve learned that readers don’t follow books—they follow authors [...]
by Elizabeth S. Craig, @elizabethspanncraig.com Author branding feels overwhelming when you think of it as marketing, but it’s really just being consistently yourself so readers know what to expect. Describe Your Books Simply [...]
by Elizabeth S. Craig, @elizabethscraig I’ve both read a book and watched a movie recently that had bad reviews because the audience thought they were going to read/watch one thing and were delivered [...]
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