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April 14, 2025

8

Readers Should Know What to Expect From Your Story

by Elizabeth S. Craig, @elizabethscraig I’ve both read a book and watched a movie recently that had bad reviews because the audience thought they were going to read/watch one thing and were delivered [...]

July 31, 2015

31

A Changing Marketing Mindset

By Elizabeth S. Craig, @elizabethscraig My firstborn will be leaving home for college in a couple of weeks and it’s put me in a reflective mood.  This is unusual for me, since I’m [...]

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