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Increasing Your Income as a Writer

August 9, 2021 / Business of Writing, Motivation and the Writing Life / 14 COMMENTS


by Elizabeth S. Craig, @elizabethscraig

It can be tough, financially, to be a writer, especially if you’re just starting out. There are costs associated with self-publishing (covers and editing, in particular) and earning that money back usually takes a while.

Often I’ll read posts in forums from writers who are putting everything they have into their one book and are getting more and more frustrated by their lack of sales or lack of reviews. Here are a few things for these writers to consider:

5 Tips for Increasing Your Income as a Writer

Consider “going wide”:  It’s sometimes recommended for writers to be part of KDP Select if they have only one title. But if you’re looking for a career in writing, I’d recommend going wide to reach a broader audience. List your books on Apple, Kobo, and Nook. Have them available in libraries through Overdrive. Make your books available in foreign markets and subscription services through distributors like PublishDriveStreetLibDraft2Digital, and Smashwords.

Expand into multiple formats:  I see a good number of writers who’ll only have their books available in digital format (or, occasionally, the other way around…only in print).  Instead, make sure your book is available to readers however they like to read: whether it’s on their phone, in print, or in audio. Use both KDP Print and IngramSpark to maximize your international reach for print.

Expand into multiple languages: By listing your book as available to translate on a platform like Babelcube, your book has the opportunity to be discovered by readers in other countries.

Keep writing books. I think this is the most important of the five tips. When you have only one book, your whole life revolves around the book. You’ll spend too much time worrying about switching out the cover or changing design elements or finding reviewers. If you continue writing books, not only does your perspective change, you also end up with more books to sell and more potential income.

Write in series: This falls in the same category as the tip above. When you write in series, not only does it please readers who’ve invested time in learning about your characters and your story’s world and would like to apply that knowledge to more stories, but it makes writing a book quicker and easier for you since you’ve already developed most of the story’s key elements.

Do you have any tips for increasing your writing income? What have I left out?

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  1. I’d only add be available and accessible online. I think readers like to connect on a personal level with their favorite writers.
    Yes, everyone please go wide. I only buy from iTunes and if you’re Amazon only, I’m not getting your book.

  2. These are all good ideas, Elizabeth. It is hard when you’re not a ‘household name’ to try to make an income from writing. I think it’s also a real investment of time (I mean, besides the time you need to actually write a book). Authors do need to set aside time to devote to the business stuff, and that’s not always easy, especially if the business side doesn’t come easily to a person.

  3. Great tips! Wide for sure!! I got stuck in the IngramSpark dashboard and gave up there. Have to dive back in one day when I have some time. I’ve never heard of Babelcube – have to check that out! Thanks! :)

  4. Great tips. With so many different platforms and places where people are focusing their attention, it can be daunting to try to keep track and be everywhere. But I think it’s important as an author (or really anyone who has content you want people to see) to create as little friction between you and the reader as possible. Someone should be able to find your book wherever they usually look for books, in whichever format they prefer. It’s hard enough to get noticed and build/maintain a fan base, we should make it as easy as possible for the reader. And personally, I love the idea of writing a series. It’s an amazing thing to know that someone not only enjoys reading about a world you’ve created but also wants to return over and over again to spend time with characters that really they see as real people. Great stuff.

    1. That’s an excellent way of putting it, Adam: “creating as little friction between you and the reader as possible.” We definitely want to make it easy for them to make a purchase. And series are the best! I’ve only done one standalone.

  5. Hi Elizabeth – I’m sure some authors could utilise some of their work by having a spin-off … e.g. for you – a recipe book/booklet … but these 5 you’ve given us all make sense – cheers Hilary

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