by Elizabeth S. Craig, @elizabethspanncraig.com It’s easy to fall into the trap of thinking you need to shout about every new release. But I’ve learned that readers don’t follow books—they follow authors [...]
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by Elizabeth S. Craig, @elizabethspanncraig.com Author branding feels overwhelming when you think of it as marketing, but it’s really just being consistently yourself so readers know what to expect. Describe Your Books Simply [...]
by Michele Pariza Wacek Are you one of the many cozy mystery authors who would rather write another book than write your Amazon book blurb? You’re definitely not alone. On the one hand, [...]
by Elizabeth S. Craig, @elizabethscraig I’ve both read a book and watched a movie recently that had bad reviews because the audience thought they were going to read/watch one thing and were delivered [...]
By Patricia Crisafulli, @TrishCrisafulli The first time I had to write a professional bio, a friend of mine staged a public-relations intervention. “This says nothing,” she said, shaking her head at the scant [...]
By Jessica Thompson, @jessicathauthor2 My writing group got together to talk about “what to post on Instagram (IG) as authors” and I realized I had many collected insights on the subject. So I’ve [...]
by Elizabeth S. Craig, @elizabethscraig Sending newsletters is a promo task that many writers either avoid or dread. Some writers don’t even have signup links on their sites because they don’t want [...]
by Hank Quense, @hanque99 A book marketing overview written in plain English not marketing doublespeak A large part of the difficulty faced by new authors in trying to sell their book is the confusion [...]
by Elizabeth S. Craig, @elizabethscraig Facebook has always been a platform that I’ve struggled with. I rarely use my personal account, but I do maintain my professional account. I know I have a lot [...]
by Elizabeth S. Craig, @elizabethscraig I do a good deal of shopping on Amazon and have found that items having the enhanced product description section (a photo and text collage) seem somehow more [...]
by Hank Quense, @hanque99 Book marketing is hard. This is especially true if you book was published by an indie press house or if you self-published it. In these instances all marketing responsibilities react [...]
by Elizabeth S. Craig, @elizabethscraig As someone who shares a lot of posts, I’m also someone who reads a lot of posts. Blogs that are [...]
by Elizabeth S. Craig, @elizabethscraig Although writing is the most important thing, there’s always promo and platform building lurking in the background. And, for [...]
by Dave Chesson, @DaveChesson There are a lot of ways to market a book, but using Amazon ads is at the top of the list for authors looking for more sales. Starting out [...]
by Hank Quense, @hanque99 Are you a first-time author trying to market your just published book? Book marketing is like getting trapped in swampland without a map. You really need a guide. This article [...]
by Elizabeth S. Craig, @elizabethscraig I’ve always struggled a little with audiobook promotion, never really sure what I was supposed to be doing with the free codes I was getting from ACX, the [...]
by Elizabeth S. Craig, @elizabethscraig A Google knowledge panel is a box that comes up in the sidebar when you search for your name or your book’s name. Mine looks like this: First [...]
by Elizabeth S. Craig, @elizabethscraig At some point last fall, I realized I was getting emails from Goodreads about authors’ notes on books that I’d read (and noted on my Goodreads account). I [...]
by E.J. Wenstrom, @EJWenstrom Many times, talk about book launches as an event—you find a venue, do a short reading, sign some books, drink some wine, and boom, your book has been launched. [...]
by Elizabeth S. Craig, @elizabethscraig One of the things I want to spend more time on this year is promotion. Last year I was so busy writing (5 books, when I usually only [...]
by Elizabeth S. Craig, @elizabethscraig I’m trying to be a little more active on Facebook…not because I enjoy the platform, but because so many of my readers are there. I read a BookBub [...]
by Tiffany Yamut, @TiffanyYamut I started writing online in 2015 not having a niche, unique voice, and loyal readership. Like a new hire, I felt lost and wanted to belong. Because of that, [...]
by David Wogahn, @Wogahn Let’s say you’ve followed Elizabeth’s advice about asking for endorsements—and your endorser(s) came through. Congratulations! Now what? Endorsements, or what’s been traditionally called a ‘blurb,’ are essentially marketing tools. [...]
by Elizabeth S. Craig, @elizabethscraig I somehow let ten years of blogging slip by last year, but I’m noting my eleventh now. Well, it also slipped by about a month ago, but at [...]
by Elizabeth S. Craig, @elizabethscraig I’ve used MailChimp for years, but I’m one of the many writers who is now abandoning ship as the platform experiments with new pricing and a different direction [...]
by L. Diane Wolfe, @DancingLemurPre Online media provides us few opportunities to express ourselves in our entirety. Text gives us a voice, but what about the other senses? We can’t taste, touch, or [...]
by Hank Quense, @hanque99 What can be more satisfying for an author than showing kids how to create a short story? That’s what I’ve been doing for the last several years in schools and [...]
by Laura Smith, @lsmith335 Editing Is Crucial Let’s face it, even a good first draft can look like a hot mess when it’s first read. Every decent English teacher I’ve ever had has [...]
by Chrys Fey, @ChrysFey Back in June Elizabeth graciously had me as a guest on her wonderful blog for 3 Things You’re Probably Not Doing on Goodreads that You Should. Shortly after that post [...]
by Elizabeth S. Craig, @elizabethscraig I’ve written a few times recently about using Goodreads to better advantage. If you’ve missed anything (making better use of giveaways and using Goodreads widgets on your website [...]
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