By Patricia Crisafulli, @TrishCrisafulli The first time I had to write a professional bio, a friend of mine staged a public-relations intervention. “This says nothing,” she said, shaking her head at the scant [...]
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By Jessica Thompson, @jessicathauthor2 My writing group got together to talk about “what to post on Instagram (IG) as authors” and I realized I had many collected insights on the subject. So I’ve [...]
by Elizabeth S. Craig, @elizabethscraig Sending newsletters is a promo task that many writers either avoid or dread. Some writers don’t even have signup links on their sites because they don’t want [...]
by Hank Quense, @hanque99 A book marketing overview written in plain English not marketing doublespeak A large part of the difficulty faced by new authors in trying to sell their book is the confusion [...]
by Elizabeth S. Craig, @elizabethscraig Facebook has always been a platform that I’ve struggled with. I rarely use my personal account, but I do maintain my professional account. I know I have a lot [...]
by Elizabeth S. Craig, @elizabethscraig I do a good deal of shopping on Amazon and have found that items having the enhanced product description section (a photo and text collage) seem somehow more [...]
by Hank Quense, @hanque99 Book marketing is hard. This is especially true if you book was published by an indie press house or if you self-published it. In these instances all marketing responsibilities react [...]
by Elizabeth S. Craig, @elizabethscraig As someone who shares a lot of posts, I’m also someone who reads a lot of posts. Blogs that are [...]
by Elizabeth S. Craig, @elizabethscraig Although writing is the most important thing, there’s always promo and platform building lurking in the background. And, for [...]
by Dave Chesson, @DaveChesson There are a lot of ways to market a book, but using Amazon ads is at the top of the list for authors looking for more sales. Starting out [...]
by Hank Quense, @hanque99 Are you a first-time author trying to market your just published book? Book marketing is like getting trapped in swampland without a map. You really need a guide. This article [...]
by Elizabeth S. Craig, @elizabethscraig I’ve always struggled a little with audiobook promotion, never really sure what I was supposed to be doing with the free codes I was getting from ACX, the [...]
by Elizabeth S. Craig, @elizabethscraig A Google knowledge panel is a box that comes up in the sidebar when you search for your name or your book’s name. Mine looks like this: First [...]
by Elizabeth S. Craig, @elizabethscraig At some point last fall, I realized I was getting emails from Goodreads about authors’ notes on books that I’d read (and noted on my Goodreads account). I [...]
by E.J. Wenstrom, @EJWenstrom Many times, talk about book launches as an event—you find a venue, do a short reading, sign some books, drink some wine, and boom, your book has been launched. [...]
by Elizabeth S. Craig, @elizabethscraig One of the things I want to spend more time on this year is promotion. Last year I was so busy writing (5 books, when I usually only [...]
by Elizabeth S. Craig, @elizabethscraig I’m trying to be a little more active on Facebook…not because I enjoy the platform, but because so many of my readers are there. I read a BookBub [...]
by Tiffany Yamut, @TiffanyYamut I started writing online in 2015 not having a niche, unique voice, and loyal readership. Like a new hire, I felt lost and wanted to belong. Because of that, [...]
by David Wogahn, @Wogahn Let’s say you’ve followed Elizabeth’s advice about asking for endorsements—and your endorser(s) came through. Congratulations! Now what? Endorsements, or what’s been traditionally called a ‘blurb,’ are essentially marketing tools. [...]
by Elizabeth S. Craig, @elizabethscraig I somehow let ten years of blogging slip by last year, but I’m noting my eleventh now. Well, it also slipped by about a month ago, but at [...]
by Elizabeth S. Craig, @elizabethscraig I’ve used MailChimp for years, but I’m one of the many writers who is now abandoning ship as the platform experiments with new pricing and a different direction [...]
by L. Diane Wolfe, @DancingLemurPre Online media provides us few opportunities to express ourselves in our entirety. Text gives us a voice, but what about the other senses? We can’t taste, touch, or [...]
by Hank Quense, @hanque99 What can be more satisfying for an author than showing kids how to create a short story? That’s what I’ve been doing for the last several years in schools and [...]
by Laura Smith, @lsmith335 Editing Is Crucial Let’s face it, even a good first draft can look like a hot mess when it’s first read. Every decent English teacher I’ve ever had has [...]
by Chrys Fey, @ChrysFey Back in June Elizabeth graciously had me as a guest on her wonderful blog for 3 Things You’re Probably Not Doing on Goodreads that You Should. Shortly after that post [...]
by Elizabeth S. Craig, @elizabethscraig I’ve written a few times recently about using Goodreads to better advantage. If you’ve missed anything (making better use of giveaways and using Goodreads widgets on your website [...]
by Elizabeth S. Craig, @elizabethscraig Last Monday I talked a little bit about Goodreads widgets on our website can help us offer some social proof to readers and maybe help drum up interest [...]
by Chrys Fey, @ChrysFey Are you on Goodreads? Your answer should be yes. Whether you’re a reader, a writer waiting to published, or an author. Goodreads is an important place to be. As an [...]
by Elizabeth S. Craig, @elizabethscraig It has taken me a long time to warm up to Goodreads. As a writer, I’m still very wary of some aspects of the environment over there. But [...]
by Elizabeth S. Craig, @elizabethscraig I have been building my ARC team (Advance Reader/Review Copy team) organically for years. Organically as in…I didn’t do the building myself. If a reader reached out to [...]
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