Launching a New Series as an Indie

by Elizabeth S. Craig, @elizabethscraig

Before last year, the last time I’d launched a new series was in 2019. In a lot of ways, the series from 2019 seems like a brand-new series still. I guess it is, compared to the other series that had their starts back in 2009 or 2010.

Fortunately, I remembered my top tip from 2019 about releasing a new series.

Release the first book of your new series on the same day you release a book from a long-running series.

This is a pretty easy thing to do that, in my experience, has a good payout. I either write the book from the new series at the same time as a book from an older series, or I write a book in the older series and sit on it until I’m ready to release the book from the new series.

Then I announce the pre-order for both at the same time on my social media and in my newsletter.

This approach seems to help to make readers more aware of the new series, and also seems to help catch them in a pre-ordering mood, since they’re often already ordering the book from the older series. It helps them link both books to me.

Readers of your established series might be more willing to try your new series when they’re already in the mindset of purchasing your work. And having two books to promote can increase your overall visibility on social media by spurring more engagement.

That’s my bigggest tip, but I’d love to hear from you. What tips do you have for introducing a new series to readers?

Image by Annie Spratt from Pixabay