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Writing Engaging Cozy Mystery Series Hooks: Tips and Tricks

September 30, 2019 / Mystery Writing Tips, Uncategorized / 28 COMMENTS


by Ellen Jacobson, @Ellen_Jacobson

One of the quintessential hallmarks of a cozy mystery series is a hook such as the amateur sleuth’s hobby (knitting, quilting, gardening), profession (real estate agent, florist, archaeologist), place of business (library, bakery, antique shop), or setting (cruise ship, English village, campground). These recurring themes are an essential part of the series brand and keep readers coming back for more. They enjoy getting a peek into a world with which they may not be familiar or read about an activity that they already enjoy.

The hook for my Mollie McGhie cozy mysteries is sailing. The series is set at a marina in a small fictional town in Florida, my amateur sleuth and her hubby own a sailboat, and the characters in the books are involved in the local boating scene.

One of the challenges I face in writing this series is how to explain about sailing in a way that is, hopefully, fun and engaging to the reader who may not know anything about the subject without boring those folks who are experienced boaters.

I thought I’d share some of the things I’ve learned along the way. I’d also love to hear your thoughts on series hooks as a writer and/or reader in the comments below.

1 – Do your research

This goes without saying, but you should make sure that you know what you’re writing about. This doesn’t mean that you personally have to have knitted an afghan, sold a house, lived in an RV, owned a bookstore etc. After all, part of the fun of being a writer is putting your characters in situations you’ve never experienced yourself.

But it does mean that you need to do your research, whether that’s interviewing people, reading books, watching movies and TV shows, attending events related to the hook etc.

Even if you are familiar with your hook, you may still need to do some research. For example, even though I live aboard a sailboat, I’ve needed to ask my boating friends for their input on certain things such as the height of a catamaran and how long it takes epoxy to cure.

2 – Have one of your characters be a “newbie”

Now that you’ve done all your research, how do you weave it into your story without doing a mundane info-dump? In my first book, Murder at the Marina, I found it helpful to position my main character, Mollie, as a “newbie” to sailing. When her husband surprised her with a sailboat for their tenth wedding anniversary, she wasn’t impressed for two reasons: (1) she was hoping for diamonds and (2) she knew nothing about boats.

Because she was clueless about sailing, I could have her ask all the “dumb” questions about sailboats and have her express her confusion about boating terminology, equipment, operation etc. This enabled me to “explain” sailing to her (and the reader) through entertaining dialogue with various characters.

One of the things I’m finding more challenging as I progress through my series (I’m currently working on book #4) is the fact that Mollie isn’t a newbie anymore. She’s lived and worked on their boat for a while, she’s become part of the local community at the marina, and she’s taken part in local boating events. One of the tricks I’m trying out now is to have Mollie explain sailing to new “newbies.” It’s kind of amusing seeing how smug she can be at times and the fact that she surprises herself with how much she now knows.

3 – Use beta readers with a mix of knowledge about the hook

If you use beta readers, consider having some who have extensive experience with the hook and others who know nothing about it. My betas have really helped me with presenting accurate information about sailing in an interesting way that doesn’t go over non-sailors’ heads (or bore them to death).

4 – Keep it interesting

Cozy mysteries are supposed to be fun, lighthearted reads. They’re not meant to be technical guides or textbooks on your particular hook. One of the challenges as a writer is to select those tidbits which will be of interest to your reader, not cram in everything you know about the subject.

For example, I’ve done minor repairs on our marine toilet. I can imagine writing a funny scene where Mollie does something similar, but I certainly wouldn’t go into detail about what types of  tools she would need, the step-by-step procedure for connecting the hoses to the holding tank, or what the stock numbers are for the replacement parts. First of all that would be really boring. Second of all, too much detail about toilets is pretty gross.

Instead, I try to write about things that non-boaters might find fascinating in order to provide them with a peek into a different kind of lifestyle. Things like communicating with your partner through hand signals when you’re dropping the anchor, participating in a sailing race, or what it’s like to climb up and down a ladder multiple times of day when you’re in the boatyard.

What about you—what kinds of series hooks do you like reading and/or writing about? What makes them interesting?

Want to know more about cozy mystery hooks? Check out what Elizabeth has to say:

Developing a Cozy Series: Hook

Cozy Mystery Hooks

Ellen Jacobson is the author of the Mollie McGhie Cozy Sailing Mystery series. She lives aboard a sailboat with her husband and an imaginary cat named Simon. You find out more on her website and connect with her on Facebook and Twitter.

Get a FREE copy of her latest release—Robbery at the Roller Derby, a prequel novella—by signing up to her newsletter. Alternatively, you can get the ebook for 99c/99p at your favorite retailer or pick up the paperback edition.

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  1. Thanks for these tips. I actually think some of them can really apply to other sub-genres of crime/mystery fiction, too, so they’re even that much more useful. Doing research, for instance, is key to any well-written book, I think.

  2. Excellent tips! I think you do an excellent job of making the sailboat information seamless and enjoyable. I was actually watching House Hunters and the people were looking at a houseboat and they wondered at the oven that turned. I knew why that was because of your books! So thank you for keeping me entertained and a bit better educated.

  3. Lovely tips and so timely! I am doing final revisions on my cozy mystery and the amateur sleuth is an amateur archaeologist with enthusiasm enough, as her flatmate tells her, “to relate everything in the world to archaeology or the movies.” This reminds me to make sure I’m not doing the same thing in the story, since both subjects are life-long passions and I have a tendency to think everyone wants to know (in considerable depth) why a dig site is laid out in a grid, how to clean artifacts, why the sides of a particular trench have to be twelve inches and not a millimeter more, or the incredible (and listed) virtues of sci-fi movies from the 50s, etc. :-) Thanks a lot for sharing this.

    1. I’d love to hear more about your cozy mystery series. My undergrad and grad degrees are in anthropology and I spent my summers in grad school working on archaeological sites. I bet your books would be really interesting to me.

      1. Hi Ellen–

        What a lovely reply. Thank you. I have just finished the first book “Hidden In Stone” and launching it on the 15th, and at the end of it I am adding an excerpt from the second book in the series (to be done by Christmas) called “Messenger Out of Time.” I think my fascination with stones began in the 8th grade when I would explore quarries on my own… :-) But my journeys to sites in England and Ireland sealed the deal…when I got the idea for Book 1 it was like getting a download–plot, characters, setting (quirky town et al.), even red herrings all at once. I had always written straight mystery or sci-fi/fantasy before, but in truth, I added some archaeology to them, long before this cozy mystery series took form. Plus, of course, reading cozy mysteries has been a life-long love–as is true for us all ! I was born in England but grew up in the northeast here, and always thought megalithic sites and artifacts were not part of this U.S. region. I would go explore Wiltshire on holidays, or Northumberland, or Orkney, or Newgrange, not New York! Then I moved to the Hudson River Valley and discovered they very much are here, dolmens and more. In my book “Winter’s Edge,” a straight mystery, I refer to Neolithic rock shelters found in the nearby Shawangunk Mountains. Who knew?? And in this 1st cozy mystery I explore more evidence of stone artifacts. In Book 2 more are found under an abandoned 19th-century state hospital/insane asylum (about twenty miles from where I live). I’d better stop my spiel–I love this subject… :-)) You know, I studied English Lit but always wished I’d chosen anthropology and archaeology in addition. It is such an enthralling area to study. What sites did you explore? What discoveries were made? I’d love to know. Did you pursue it later as well in some way? Regina

        1. I’ll definitely keep an eye out for “Hidden Stone”!

          My areas of specialization were linguistic anthropology and African studies, although I had to take quite a few archaeological classes. Working in archaeology in the summers just paid the bills :) I ended up not using my PhD, instead taking a corporate HR job in organizational development.

          My hubby was a commercial archaeologist and had his own business when we lived in Scotland. So you can imagine all of the sites we visited during our time there. Loved visiting Newgrange and Orkney! Feel free to shoot me an email at ellenjacobsonauthor@gmail.com if you want to touch base more.

          1. I sure will–and my address is regina.clarke7@gmail.com. Thanks, Ellen.

            That is fascinating–that you have been to Orkney, especially. Three years ago I followed a live link at Maeshowe that showed the Winter Solstice and the link lasted a month before and after. Every day I’d watch the sun rise or set there along the corridor up to the back wall. Wondrous place. So you also saw the graffiti left by those marauding Vikings!

            I spent 23 years in corporate in IT–I’m beginning to think it is a penance for creative people for some unknown but undoubtedly valuable reason we only discover once we have left that world… :-)

  4. I may not write cozies – or read many other than yours – but these tips and tricks can apply to my police procedural series. Many thanks, Ellen. My detective is a wild swimmer but I’ve got her into sailing dinghies & boats more often than intended. Her choice?

  5. You’ve done a fantastic job developing your series and writing career by making smart decisions all the way around. (And of course, working your little patootie off…) Using a newbie as a character is a brilliant way to explain things about sailing without utilizing the dreaded info dump. I’ve said it before, but I’ll say it again: you have a bright career ahead of you.

  6. Ellen, you’ve done well teaching some interesting tidbits about sailing while keeping the story moving, so I’d say you’ve struck a nice balance! Great post. Good to cyber meet you, Elizabeth.

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